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Warp Records – Aphex Twin “CHEETAH” EP Case Study


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Client Information

Founded in 1989, Warp Records is an independent British record label. Warp’s artists create groundbreaking music, videos and cinema; Aphex Twin, Shane Meadows, Chris Cunningham, Boards of Canada, Battles, Richard Ayoade and more.

Richard David James, best-known by his alias Aphex Twin, is an electronic musician and composer. He is known for his influential and idiosyncratic work in electronic music for which he won widespread critical acclaim.

Project Overview

Cassette format of the new Aphex Twin E.P. “CHEETAH”

White cassette with Pantone on-body printing, inlay + foiled sliptube to fit MC jewelcase.

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Services Provided 

Use of extensive network of suppliers to source cassettes – many manufacturers have stopped producing cassettes, and many of the remaining ones don’t offer printing directly onto the shell of the cassette.

Co-ordination with the client to ensure all formats match as well as possible in terms of colour and foiling.

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Printing Techniques

White Cassette: Printed PMS638 to both sides. Ferric tape.

Custom sliptube: Printed 2/0 on 505mcn + silver foiling to front. ‘Trapping’ issues were a particular concern on this project, so we worked with the printers to ensure the foiling and print elements were in perfect alignment.

Inlays: Printed 1/1 on 170gsm gloss art + overall gloss UV.

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Hotline Miami: Collector’s Edition Vinyl

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Album:
Hotline Miami: Collector’s Edition Vinyl
Artist:
Various Artists
Artwork:
El Huervo (Niklas Akerblad)
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Client Information 
Established in 2015, Laced Records has made a quick and lasting impression on the industry, managing the licensing and commercial release of video game music, including bespoke PR and marketing for the artists and composers.
Project Overview
Laced Records have teamed up with Devolver Digital and Dennaton Games to bring you the ultimate Hotline Miami: Collector’s Edition Vinyl.
Relentless in its brutal, sensory assault, the soundtrack fuses together a multitude of electronic artists to create a brooding ode to the dark, rain-slicked streets of pulp 80s cinema. Already considered a modern classic, a vinyl release of the soundtrack has been clamoured for by fans since the very beginning, so we’re here to give it to you.
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Product Information
Triple Vinyl Edition
X3 180-gram colour Vinyl Discs
Deluxe Triple Gatefold Sleeve
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Products & Services
This special collector’s edition of the Hotline Miami soundtrack on vinyl features re-mastered versions of all 22 tracks from the original game as well as 4 new bonus tracks from Perturbator, M|O|O|N, El Huervo and Jasper Byrne.
Spread across three 12” 180-gram discs, the soundtrack comes packaged in a deluxe gatefold sleeve featuring brand new cover artwork by original Hotline Miami artist Niklas Akerblad, depicting the demise of the enigmatic Jacket. Additional artwork is provided by Protski, an artist hand-picked by Dennaton Games whose neon-drenched depiction of the Masks adorns the inner sleeve.
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[Source: Lace Records]
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Album of the Month: Beyond The Wizards Sleeve “The Soft Bounce”

Biography

btwsBeyond The Wizards Sleeve is the warped-Balearic-psychedelic-brotherhood of Erol Alkan and The Grid’s Richard Norris. Created in 2007, part folk astronauts, part electronic neo-romancers, they do not remix, they Re-Animate. Adding cosmic perfection to artists including The Chemical Brothers, Daniel Avery, Interpol, Goldfrapp, Midlake, Peter, Bjorn and John and more.

The duo has released a quartet of vinyl EP’s, compiled on the CD ‘Ark 1′ as well a collection of mixes ‘Re-Animations Volume 1′. In 2012 saw them release the double A side vinyl only single of original music ‘Black Noise’ backed with ‘Door To Tomorrow’ (featuring Euros Childs) which sold out within days. Most recently, BTWS have reanimated the entire debut album by Temples, the 2014 number one Rough Trade shops Top 100 album of the year ‘Sun Structures’. ‘Sun Restructured’ is the result – a continuous, stretched out trip which marked the 100th release on Heavenly Records.

About the album

‘The Soft Bounce’ is Beyond The Wizards Sleeve’s debut album, due to release on July 1st 2016.

There is a choice of 3 versions:

- Deluxe Gatefold Mirror Limited Edition [Black Vinyl + Downloads] £50

- Standard [Clear Vinyl + Downloads] £16

- CD Gatefold £11

“The Soft Bounce” Deluxe Mirror Edition Vinyl

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We’re super pumped of having worked with Phantasy to manufacture the impressive deluxe edition of the album.

Housed in a hard mirrored gate-fold, possibly the world’s first, and only fully reflective record sleeve. Pressed onto heavyweight black vinyl, featuring the same 11 tracks as the other editions, this beautiful artefact has to be seen to be believed.

As with the previous singles, the sleeve was designed by Erol Alkan and Phil Sims (Neighbour UK) based around a shot of the band’s instruments by Ellis Scott, photographed in the old Decca studios in Finsbury Park.

Phantasy-mirrorErol Alkan: ‘I’ve had the idea of a mirrored sleeve for a while now, it wasn’t until this record was finished that it felt it could the right choice for this concept. Its part inspired by the Sex Pistols aborted sand paper sleeve (which was later used by The Durutti Column), which was intended to destroy the records either side of it on the shelves, we wanted this sleeve to be the complete opposite, something which almost prevented you putting it on a shelf, and an object which reflected its surroundings rather than destroyed them. Reflection plays a big part in the record so it made perfect sense’

Guests vocalists include Blaine Harrison of Mystery Jets, Euros Childs of Gorky’s Zygotic Mynci, Jane Weaver, Holly Miranda, Jon Savage and Hannah Peel.

  • Delicious Light
  • Iron Age
  • Creation
  • Door To Tomorrow
  • Diagram Girl
  • Black Crow
  • Tomorrow, Forever
  • The Soft Bounce
  • Finally First
  • Triumph
  • Third Mynd

All the versions of the album are available to buy on Phantasy Sound Website.

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The UK Leaving the EU Would Change the European Music Industry

Read about how the UK leaving the EU would change the European music industry, with interviews to a number of music professionals including our MD Karen Emanuel.

The UK Leaving the EU Would Change the European Music Industry

On June 23, the UK will vote on whether to remain in the European Union. The in-out referendum was one of Prime Minister David Cameron’s promises in the 2015 General Election, ventured in part to stop the extreme right of his Conservative party from fleeing to Eurosceptic UKIP, which has gone from a national joke to an unfortunately legitimate concern over the past few years.

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