Crowdfunding has become mainstream among many artists introducing a new way for bands to raise funds needed for their album, tour, merchandise or anything else, and more importantly, doing it in advance.
The pioneer of this practice was the British band Marillion, in 2001 they released and distributed their album “Anoraknophobia” entirely using the money obtained from pre-selling the record to their fans, paving the way for future platforms offering similar services like Indiegogo (2008), Kickstarter (2009) and Pledge Music (2009).
Fan campaigns are currently used not only by emerging or unsigned musicians, but also by more established artists. Emerging artists usually finance their first release or tour, while well-known performers mostly appeal to fans when they want to work independently.
Crowdfunding opened their doors to everyone creative and driven to put out their dream product. This format has gained popularity year on year while playing the role of a democratic income generator.
Even though this platform is popular it’s not without criticism, but at the end of the day it’s just another way to give fans what they want.