Gen-Z driving the continued popularity of vinyl surveys show
This week Vinyl Alliance released a report showing that Generation Z are the driving force behind vinyl's current popularity, a finding reflected in 2024 surveys conducted by Key Production on the views of music consumers and industry on how the manufacture, distribution and consumption of music impacts the environment.
Whilst the Vinyl Alliance report concentrates on consumption of vinyl, the Key Production report explores the growing demand for sustainable practices within music manufacturing, based on surveys conducted by Key Production Group. The surveys targeted a nationally representative sample of music consumers in the UK, alongside consultations with industry stakeholders.
Key findings reveal a significant shift in consumer preferences towards more eco-friendly music formats, particularly among younger generations. Despite the popularity (and pricing) of vinyl, a large majority of respondents are willing to pay a premium for records made with reduced environmental impact. The research also suggests a potential disconnect between the industry’s take on heavyweight vinyl and consumer priorities, with most listeners not perceiving a significant value difference between 140g and 180g records.
The report highlights actionable opportunities for the music industry to embrace sustainable practices. These include:
- exploring alternative materials for record production
- rethinking the use of heavyweight vinyl
- prioritising energy-efficient manufacturing processes
By aligning with these evolving consumer preferences, we can ensure a thriving and environmentally responsible industry.
Read the full Key Production report: Sound and Sustainability Surveys 2024 PDF.
The Vinyl Alliance Gen-Z Vinyl Report is available from their website.
