Introducing the Key Intel product development group
Led by Strategy Director John Service, the new development group will manage the entire lifecycle of a product - from ideation, development and prototyping to launch, expanding Key Production Group’s diverse range of offerings.
By following a clear and structured pathway, Key Intel will ensure that each new offering undergoes careful refinement and evaluation at every stage. The creation of Key Intel follows a series of exciting developments at Key Production Group, including the successful launch of SMART formats in 2024.
SMART formats blend physical products with bonus digital content, opening up endless commercial opportunities for creative brand marketing and storytelling. Last year, Key Production Group incorporated SMART technology into the Grammy Nominated box set for AlphaWolf’s third album, Half Living Things, in collaboration with SharpTone Records.
Key Intel already has a series of exciting, new developments in the pipeline, including;
- A groundbreaking new multi-disc boxset series.
- 3D packaging that goes beyond the standard 2D formats.
- A 100% recycled alternative to shrink wrap - reinforcing Key Production Group’s commitment towards sustainability and innovation.
“For the past 34 years, Key Production has been at the forefront of innovations in the physical music and packaging space. Now, the creation of Key Intel will allow us to focus even more on product development. We are excited to help our clients push boundaries and bring creative ideas to life.”
John Service - Strategy and Sustainability Director at Key Production
Key Intel would love to hear from creators and dreamers. If you have an idea for a new music format, please get in touch intel@Keyproduction.co.uk
