Key Production unveils Injection Moulded Records and Tiny Vinyl to drive the next generation of sustainability-focused physical music formats

LONDON, Wednesday 8th April 2026 - Today, Key Production, Europe’s leading bespoke physical music and packaging manufacturing agency, is bringing two physical formats to the European market, Injection Moulded Records and Tiny Vinyl. 

 

Injection Moulded Records are produced using PET (polyethene terephthalate), a lightweight, recyclable resin. By replacing PVC with PET, the manufacturing process delivers measurable reductions in both energy consumption and CO2e emissions compared with traditional vinyl pressing.* This innovative format reflects Key Production’s commitment to sustainability as a certified B Corp, while maintaining high standards of audio quality. The vinyl can also be produced in a range of colours, including black, transparent and opaque colours, as well as unique INKPLOSION visual effects. 

 

At the same time, Key Production is introducing Tiny Vinyl, 4-inch vinyl records, to the UK and European market, with exclusive order quantities ranging from 500 to 2,999 units. As the sole provider able to manage production at this scale, the team is uniquely positioned to deliver within this range, marking the first time this volume level has been made available in the European market. Combining collectability with sustainability, Tiny Vinyl offers artists a distinctive new merch option that can sit alongside traditional vinyl releases. The launch reflects Key Production’s continued focus on bringing innovative and more sustainable physical formats to artists and labels.

 

John Service, Director of Strategy and Sustainability at Key Production, said, “The physical music market continues to evolve, and artists and labels are looking for formats that are both innovative and more sustainable. Injection moulded records allow us to explore sustainable materials and production methods, while Tiny Vinyl introduces a fun, highly collectable format that creates new opportunities for artist merchandise and fan engagement.”

 

With the launch of Injection Moulded Records and Tiny Vinyl, Key Production Group continues to expand its range of innovative physical music formats to meet evolving industry needs. In 2024, the company also launched SMART formats, which combine physical products with bonus digital content, giving artists the chance to release exclusive material to fans carried on physical items.

 

More information is available at: https://www.keyproduction.co.uk/

 

 

* Emissions data based on independent third-party verified industry average carbon footprint data for a 140g 12” record (100% virgin PVC/PET), including paper inner sleeve, cardboard outer and shrinkwrap.

 

 

About Key Production Group

Established in 1990, Key Production Group offers end-to-end manufacturing solutions in vinyl, CD, DVD, Blu-ray, cassettes, print and bespoke packaging, working with major and independent record labels as well as individual artists in music, media and corporate sectors. With its knowledge and passion, Key Production Group creates unforgettable physical and audio experiences, striving to do so as sustainably as possible.

 

Founded as Key Production, over time the company has been expanding and enriching its expertise and influence by setting up in-house departments for its clients. Key Production Group now comprises Key Production, Think Tank Creative, Breed Media and MODO Design, with offices in London, Sheffield and Brighton. In 2023, Key Production Group achieved a B Corp certification.

 

Key Production Group press enquiries

• Reuben Hunt: reuben.hunt@dawbell.com
• Hannah Quinlan: Hannah.quinlan@dawbell.com
• Lucy Constable: lucy.constanble@dawbell.com

Press enquiries:

Kev Callus - kevin.callus@dawbell.com
Reuben Hunt - reuben.hunt@dawbell.com
Hannah Quinlan - hannah.quinlan@dawbell.com
Lucy Constable - lucy.constable@dawbell.com