More Again Forever

Courteeners

Pop up butterflies for the Courteeners gatefold sleeve

About the Project

For a limited pressing of Courteeners 6th album, the design team were tasked with creating a functioning pop-up within a gatefold sleeve. Needless to say we found a solution.

Design Process

  • Brief interpretation
  • Ideation sketching
  • Rough prototyping
  • Working prototype testing and review
  • Concept presentation
  • Design cutting tools for pop-up layers
  • Technical drawings
  • Production sample for approval
  • Presale renders to assist pre order sales
  • Factory visit for Quality Control
Courteeners sleeve and black vinyl

Working from a flat image we were able to design and manufacture a unique 3 layer mechanism that folds flat but pops up upon opening the sleeve.

Courteeners ‘More, Again, Forever' gatefold sleeve with popup butterflies.
An early render of Courteeners popup butterflies showing the die cut outlines required.

3D Render

Our 3D render showed how the complicated print and diecut design would form the elaborate butterfly popup that was the centerpiece of this unique limited edition vinyl edition of ‘More, Again, Forever’.

Courteeners More Again Forever