For a limited pressing of Courteeners 6th album, the design team were tasked with creating a functioning pop-up within a gatefold sleeve. Needless to say we found a solution.
Working from a flat image we were able to design and manufacture a unique 3 layer mechanism that folds flat but pops up upon opening the sleeve.
Our 3D render showed how the complicated print and diecut design would form the elaborate butterfly popup that was the centerpiece of this unique limited edition vinyl edition of ‘More, Again, Forever’.